Synthesis Documents

Marketing and Development: A study of 5 SDC projects, by Urs Heierli, 2000

    This Paper contains an analysis of 5 programmes of SDC, all relating to 'appropriate technology'. Because of a number of well-publicised failures, this approach has gone out of fashion. Yet the success stories presented here show that the approach can also score very impressive achievements, particularly in terms of ultimate impact (which happens to be relatively easy to measure in this case).

    The Paper shows that donors must support such interventions in the long term - impacts in the initial period may even appear negative, before the new products 'catch on'. There are also other very useful insights into the experiences, from the point of view of a marketing professional.

    Associated Activities and Documents
    Synthesis Documents
    »Hanoi DC Conference, 2000