Final Documentation

E-commerce solution for small businesses in Brazil, ViaSebrae, 2001

    ViaSebrae, an e-commerce portal designed to help small businesses conduct activities they would otherwise be unable to afford, was developed through a joint venture between Paradigma, a software company, and Sebrae/SC, a regional unit of the Brazilian Association of Small and Micro Businesses.

    ViaSebrae's e-commerce business model subsidizes the business-to-consumer (B2C) segment with revenues from the more profitable business-to-business (B2B) segment. The model serves social objectives by enabling companies operating in the B2C segment to participate in e-commerce initiatives they could not otherwise afford. The pricing model is determined by Sebrae/SC and is affordable, even for small businesses.

    The success of the project in one state is a model for how the private and non-profit sectors can work together to develop new businesses and achieve social objectives. ViaSebrae has shown that joint ventures between SME organizations and the private sector (solution providers) are not only viable but ought to be a preferred method for bridging the digital divide in developing countries.